At this point, your podcast should be all coming together. The recording is finished, the editing is done, and right now you are saving up episodes in preparation for the launch. It is now time to talk about how you publish your podcast episodes.
Select podcast hosting company
You have to find a place to host your podcast episode files online. The easiest and most effective way to do this is through a podcast hosting providers. Podcast hosting providers give you the tools necessary to upload and share your episodes. A good provider will make it easy to list yourself on Apple Podcasts (iTunes) and Google Podcasts and provide a way to do so, either automatically or with detailed documentation about the process. Here is a list of the podcast hosting providers we suggest in no particular order:
One of the oldest podcast hosting providers, in existence since 2004, Libsyn offers a variety of hosting plans to suit your podcast storage needs. Plans are reasonably priced and start with as little as $5 per month. Pricing plans increase based on the storage amount you need on a monthly basis. Visit https://libsyn.com to learn more.
Another well known podcast hosting provider is Blubrry. Like other providers, Blubrry offers a variety of hosting plans to suit your storage needs. Pricing plans increase based on the storage amount you need on a monthly basis. Visit https://www.blubrry.com for more information.
Like the others, Podbean offers several hosting plans to suit your storage needs and plans also increase based on the storage amount you need on a monthly basis. Visit https://www.podbean.com to learn more.
There are many other hosting providers than those listed above. If you wish to explore other options, search Google for the phrase “Podcast Hosting”. Google should provide results featuring those listed above allow with many others.
Uploading and publishing podcast episodes
Once you have selected a podcast hosting provider, follow their documentation on how to set up your account and add your episodes.
Apple Podcasts and Google Podcasts
All hosting providers will supply an RSS feed to be shared with Apple Podcasts (iTunes) and Google Podcasts (GooglePlay). Being that most listeners with use a mobile device to listen to your podcast, it is important that your are listed under both services. As mentioned earlier, a good hosting provider will make it easy to list yourself on Apple Google Podcasts and provide a way to do so automatically or with detailed documentation about the process.
Don’t forget about PodBelly!
Once you have your RSS feed available, feel free to add your podcast to our podcast directory. PodBelly offers a free listing in our growing directory of podcasts and will display your episodes via your RSS feed. You will also be able to list your social media links. You can create your listing in our directory here.
The more your podcast is listed on the web, the more likely you will be seen. Work hard, be consistent with your recording schedule, stay on time with episode releases and start to gain listeners and you will also have the opportunity to submit an application to become part of the PodBelly Network.